Brand-OS for B2B founders

You’re the founder. You shouldn’t also be the marketing department.

Tell Bobos about your business and get a real marketing strategy in about 10 minutes — free, no signup, no sales call. When you’re ready, a human team ships the work in your voice. Teams from $750.

Bobos mascot waving from a box

Start the conversation

Try: “https://example.com — we sell B2B SaaS to mid-market HR teams”

  • No signup
  • ~10 minutes
  • Yours to keep

Conversations stay private. Anonymous — no signup required to start. Sign up anytime to save your progress.

  • Tradeloop
  • Zehntek
  • Pantek
  • CampusWell

One client has brought Bobos with him across two companies. We think that’s the only marketing metric that matters.

Sound familiar?

I’m the founder — and the whole marketing team.

Marketing gets your nights and weekends, so nothing ships consistently.

Bobos gives you the strategy and the hands.

Start with the free strategy →

I’m a marketing department of one.

The strategy exists; the capacity doesn’t.

A full pod (designer + ads + content + PM) for less than one junior hire.

See what a pod costs →

We’ve been burned by an agency before.

Retainers, reports, no results you could trace.

Published prices, every task on a board, nothing ships without your sign-off, leave any month.

Compare us honestly →

Start with the strategy. It’s actually free, and it’s actually good.

Your free strategy includes

  • Customer personas
  • Content pillars
  • Brand story
  • Channel-by-channel tactical plan
  • Ad targeting recommendations
  • Blog and social ideas
  • Website copy suggestions

Most strategies we generate imply 10–15 deliverables a month. Do them yourself with the plan — plenty of founders do — or hand the plan to a Bobos team from $750.

How it works

From first chat to shipped marketing — three steps, no discovery-call gauntlet.

Bobos mascot examining a box through a magnifying glass

Step 1 · 2–10 min · free

Tell us where you are

Start the chat with your website URL or a few sentences about your business. Bobos digs into your audience, your message, and where your market actually pays attention.

Bobos mascot choosing between strategy buttons

Step 2 · instant · free

Get your plan

You get a written strategy and a ranked set of campaigns — what to run first and why, defended in writing so decisions stick instead of getting re-debated.

Bobos mascot launching a rocket

Step 3 · paid

Approve it and we ship

Approve the plan and Bobos ships the work — campaigns, content, outreach — with the playbook documented so your team can run it without us.

Your real alternatives, honestly.

Marketing hire

Cost
$110–155K/yr loaded
Strategy
You still set it
Your voice
Eventually
Visibility
High
Commitment
Severance

Agency retainer

Cost
$2.5–7.5K/mo + lock-in
Strategy
Extra line item
Your voice
Junior-generic risk
Visibility
Black box
Commitment
6–12 months

Freelancers

Cost
Cheap until you count your time
Strategy
None
Your voice
Inconsistent
Visibility
You chase 5 people
Commitment
Per project

DIY + AI tools

Cost
$50/mo + your nights
Strategy
You
Your voice
Generic-AI risk
Visibility
Total (it’s all you)
Commitment
Your time, forever

Bobos

Cost
Free strategy; teams from $750
Strategy
Included, in writing
Your voice
Documented + governed
Visibility
Task board + approvals
Commitment
Cancel anytime

Ready to see yours? Get the free strategy

What we ship

Three deliverables that compound into a marketing function your team can run without us.

Bobos mascot holding a shield with a checkmark

Brand voice governance

A documented voice your team can actually use — tone, vocabulary, do/do-not rules, worked examples. Lives in the brand-OS, not a forgotten Google Doc.

Bobos mascot riding a unicycle along a winding road

Marketing strategy

Positioning, ICP, channel mix, and the next 90 days of work — defended in writing so you can revisit decisions instead of re-debating them every quarter.

Bobos mascot riding a rising growth arrow

Growth motion

Shipped marketing — case studies, testimonials, blog posts, outbound — that compounds. We do the work and document the playbook so your team can run it next.

Thirteen delivery lanes under one roof — the strategy decides what to run; you never assemble the team. See all 13 lanes
  • Digital Advertising

  • SEO

  • Email Marketing & Automation

  • Content Writing & Marketing

  • Social Media Management

  • Analytics & Tag Manager

  • Web Design & Development

  • Graphic Design

  • PR & Influencer

  • List Building

  • CRM Consulting

  • Web Programming & Software

  • Admin Support

Recent engagements

What we shipped and what changed for the founders we worked with.

Tradeloop

Tradeloop is a wholesale trading network for the secondary IT-hardware market — the place where dealers, brokers, and recyclers buy and sell used equipment. Marketplaces like this live or die on trust and liquidity, and that shapes everything about how you market one. The…

Jul 3, 2026
Read →

Zehntek

Some clients hire an agency. Bill Fistori has brought bobos.ai with him across two companies. Chapter one: Pantek Bill first engaged bobos.ai in 2021 at Pantek, an open-source and Linux services consultancy. Over roughly a year, bobos ran the full demand motion: AWS-focused…

Jul 3, 2026
Read →

CampusWell

CampusWell came to bobos.ai as a student health and well-being media platform serving colleges and universities — a business with two audiences to win at once: the campus administrators who license the platform, and the students who actually have to engage with it. The challenge…

Jul 3, 2026
Read →

Yes, we use AI. Here’s exactly where — and where we never will.

AI does the research, the drafts, and the busywork. That’s why a full team costs $4,500/month instead of $7,500 or more. Humans own your strategy, your brand voice, and the final call on everything — and you approve every piece before it ships. We automate the labor, not the judgment.

Free

full strategy, forever

From $750

first campaign, shipped

$4,500/mo

full team, month-to-month

No contracts. Cancel anytime.

See full pricing →

Questions founders actually ask

Is the free strategy really free?

Yes. No card, no trial clock, no sales call. The strategy is yours to keep whether or not you ever pay us a dollar.

Will the work sound like AI wrote it?

No. Your brand voice is documented and governed, human editors own every final pass, and you approve everything before it ships.

Who actually does the work?

A named team with a dedicated project manager. The people you talk to are the people doing the work.

What if I just want the strategy?

That’s fine — plenty of businesses take the plan and run it themselves. No pressure. If it works, tell a founder friend.

What if I’m not happy?

Nothing ships until you sign off on it, and you can cancel any month. No contracts, no lock-in.

Bobos mascot announcing through a megaphone

Ready when you are

The fastest way to start is the chat — free, anonymous, and it takes about a minute to get your first read on strategy. Prefer email? We read every note.

Start your free strategy chat

or write to notifications@bobos.ai

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