Frequently Asked Questions

Bobos works in three steps:

1. Tell us about your business — Enter your website URL and we'll analyze it automatically, or answer a few questions if you don't have a site yet.
2. Get your marketing strategy — We build your customer personas, content pillars, brand story, and tactical plan—completely free.
3. Your team executes — When you're ready, we match you with a marketing team (designer, ad specialist, content creator, etc.) led by a dedicated Project Manager who handles everything.

You can use the free strategy tools forever without ever paying. Execution teams are optional when you're ready to scale.

If you have a website, you can have your marketing strategy in about 2 minutes—we scan your site and pre-fill most of the questionnaire for you.

If you don't have a website, the questionnaire takes about 10 minutes to complete manually.

Either way, you'll have a complete marketing strategy the same day you start.

No. When you start, you can either:

• Enter your website URL (we'll scan it and learn about your business automatically)
• Answer a short questionnaire (if you don't have a website yet)

The strategy tools work great either way. You'll just provide the information manually instead of us pulling it from your site.

Just your website URL or basic information about your business:

• What you do
• Who you serve
• What makes you different

You'll review four sections about your brand identity and confirm the details. Then you create an account with your email and password. That's it.

Yes, genuinely free. No credit card required. No trial period that converts to paid. No "freemium" limitations that make it useless.

You get the full marketing strategy—personas, content pillars, brand story, and all the AI tools—for free, forever. Use it however you want.

We only make money when you choose to add an execution team. There's no pressure to upgrade.

The free tier includes:

Marketing Foundation:

• Customer personas (detailed profiles of your ideal customers)
• Content pillars (what topics to focus on)
• Brand story (your narrative and messaging)

AI Tools:

• META ad targeting recommendations
• Social media post ideas
• Blog topic generator
• Website copy suggestions
• Tactical marketing plan

Full Dashboard Access:

• All your brand assets in one place
• Export and download capabilities
• Unlimited revisions and updates

Absolutely. Many businesses use the free strategy tools without ever purchasing execution services. That's completely fine.

We built the free tier to be genuinely useful on its own. If it helps you do your own marketing better, great. If you eventually want help executing, we're here.

Yes, we use AI to accelerate certain tasks—like analyzing your website, generating content ideas, and building targeting recommendations.

But here's what's important: AI is a tool, not a replacement for expertise. Real marketers review and refine everything. Your execution team is made up of real people who are accountable to you.

We use AI where it makes things faster and better. We use humans where judgment, creativity, and accountability matter.

The strategy tools are completely free.

Execution teams are available as:

• Packages — One-time projects with defined deliverables
• Subscriptions — Ongoing support billed monthly

See our pricing page → for full details.

No long-term contracts.

• Free tier: No commitment whatsoever
• Subscriptions: Month-to-month, cancel anytime before your next billing cycle
• Packages: One-time payment for a defined project, no ongoing commitment

We believe we should earn your business every month. If we're not delivering value, you can leave.

Yes, that's the most common path. Most customers:

1. Start with the free strategy
2. Use it to understand their marketing needs
3. Upgrade to execution services when ready

Your free strategy work is never lost—it flows directly into any paid services you add.

We accept all major credit cards (Visa, Mastercard, American Express).

For larger Scale plans, we can discuss invoicing and custom payment terms. Contact us for details.

For subscriptions, you can cancel anytime before your next billing cycle.

For packages, we work until you're satisfied. Your PM ensures all deliverables meet your expectations before we close a project. If something isn't right, we revise it.

Yes. You can:

• Upgrade from free to paid at any time
• Switch between subscription tiers
• Add packages to your subscription
• Downgrade or cancel subscriptions

Your needs will change as you grow. Our pricing is designed to flex with you.

Real marketing professionals, not AI bots or overseas contractors. Your team might include:

• Project Manager — Your single point of contact
• Ad Specialist — Creates and optimizes paid campaigns
• Graphic Designer — Designs visuals and creative assets
• Content Creator — Writes blogs, social posts, email copy

Every team member is vetted for expertise and communication skills. You'll know exactly who's working on your account.

Your PM is your single point of contact. They:

• Manage your entire team
• Keep timelines and deliverables on track
• Answer your questions
• Ensure nothing falls through the cracks
• Make sure you're happy with the work

Think of your PM as your outsourced marketing director. One person who knows your business and makes sure everything gets done.

Yes. You have a dedicated team chat in your dashboard where you can message your PM and team directly.

Your PM is your primary contact for most things, but you can communicate with any team member when needed. No email chains or lost messages.

You approve everything before it goes live. Here's how it works:

1. Your team completes a deliverable
2. It appears in your dashboard for review
3. You can approve, request changes, or provide feedback
4. Revisions are made until you're satisfied
5. Only then does anything go live

Your PM ensures nothing ships until you're happy with it.

Timeline depends on the complexity and your package, but typically:

• Simple deliverables (social posts, minor edits): 2-3 business days
• Standard deliverables (ad campaigns, blog posts): 5-7 business days
• Complex deliverables (full campaigns, website copy): 2-3 weeks

Your PM will set clear timelines for every task and keep you updated on progress.

Everything lives in your dashboard:

• Task Board: See every task, deadline, and status (like Asana)
• Team Chat: Communicate with your team in one place
• Approvals: Review and approve all deliverables
• Files: Access all your assets and documents
• Reports: Track performance metrics (for paid campaigns)

Full transparency. No black boxes.

Yes. Your strategy documents—personas, content pillars, brand story, etc.—are yours to keep.

You can export and download them anytime. Use them with your own team, share with partners, or take them to another agency if you choose. No lock-in.

No. Bobos is entirely web-based. You just need a browser and an internet connection.

Log in from anywhere—desktop, laptop, tablet. No downloads, no installations.

Yes. We take security seriously:

• All data is encrypted in transit and at rest
• We never sell your data to third parties
• Access is restricted to team members working on your account
• Regular security audits and updates

See our privacy policy → for full details.

Only people who need to:

• Your dedicated team members (PM, specialists working on your account)
• Bobos staff (for support and platform maintenance)

We don't share your data with other customers, sell it to advertisers, or use it for anything other than providing your service.

If you cancel:

• Your data remains in your account for 30 days in case you change your mind
• After 30 days, we begin deleting your data from our systems
• You can request immediate deletion at any time
• Any exported documents you've downloaded are yours to keep

Yes. We comply with applicable privacy regulations including GDPR. You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Export your data
• Withdraw consent

Contact us at privacy@bobos.ai for any privacy-related requests.